What would you do if your hotel wasn't so expensive?
Expedia and Booking make an average of 25% margin on hotel rooms. Room Steals makes the wholesale hotel price transparent, and available to you.
It's looking pretty slim in Medina, Saudi Arabia right now...
It looks like you found a location or time when the hotels aren't offering many wholesale rates. This doesn't happen often, but you found one.
How about trying a different location?